6 Lessons That Built 7.8M Followers

Everyone wants followers.

But not everyone wants to do what actually builds them.

Most creators burn out, plateau, or chase vanity numbers.

But Alex Hormozi cracked a different code and in just 40 months, scaled to 7.8M followers.

It wasn’t luck.

It was discipline, clarity, and ruthless focus.

Here’s the breakdown:

Lesson 1: Education > Edutainment

People don’t stick around for laughs.

They stick for lessons.

Edu-tainment may go viral, but education compounds.

Lesson 2: For You, Not For Me

Nobody cares about your updates.

They care about what’s in it for them.

Frame content through the audience’s eyes, not your ego.

Lesson 3: Narrow the Focus

Hormozi stopped talking about everything and doubled down on business.

Depth beats breadth.

Specialists outlast generalists.

Lesson 4: Revenue > Views

Views pay the ego.

Revenue pays the bills.

Optimize for the thing that funds freedom, not applause.

Lesson 5: Long-Form Wins

Clips are snacks.

Long-form is the meal.

The audience that consumes your deep dives? They become your true believers.

Lesson 6: Introduce Yourself. Every Time.

New eyes land on you daily.

Repeat your story.

Reset your positioning.

Assume nobody knows you because most don’t.

The Bigger Picture

The game isn’t about chasing reach.

It’s about building trust at scale.

If you anchor to these lessons, you won’t just collect followers, you’ll build a movement.

This Week’s Challenge:

Audit your last 10 posts.

For each, ask:

• Did I teach?

• Did I frame it for them?

• Did I narrow the focus?

• Did I tie it back to revenue?

• Did I go deep enough?

• Did I reintroduce myself?

Check enough boxes, and growth becomes inevitable.

If you would like to connect on a deeper level, feel free to REPLY to this email and I’ll get in touch with you.

Be unstoppable,

Amos - Founder of The16hourclub