It’s Not Your Idea. It’s You.

Let me be blunt.

Your idea probably isn’t the problem.

You are.

Every day, I meet people sitting on “the next big thing.”

Some even tell me they’ve been “working on it” for months.

But when I ask: “Have you tested it with even 5 real customers?”

Silence.

Most would-be entrepreneurs don’t have an idea problem.

They have a fear problem.

Fear of looking stupid.

Fear of rejection.

Fear of finding out the market doesn’t actually care.

So they polish the logo.

Rewrite the business plan.

Tweak the website for the 14th time.

All to avoid the one thing that matters: putting it out there.

The Market Is the Only Judge
Your friends, your family, even your own gut; none of them matter.

The market is the only place your idea gets a verdict.

And the sooner you get that verdict, the sooner you can adapt.

Every “overnight success” you see has a graveyard of bad drafts, failed launches, and embarrassing first attempts behind it.

The Real Reason You’re Stuck
It’s not because your idea is weak.

It’s because you’re scared to test it.

And until you face that, no amount of planning will save you.

This Week’s Challenge:
Pick one version of your idea and put it in front of people this week.

Not a deck. Not a plan. Not a theory.

Something they can say “yes” or “no” to.

If you would like to connect on a deeper level, feel free to REPLY to this email and I’ll get in touch with you.

Be unstoppable,

Amos - Founder of The16hourclub